Campaign phase 1:
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Establishing a Hebrew, English, Arabic and Russian language website that will provide information on the Arab League’s Peace Initiative and the Arab League itself; campaign details; short videos; and an online petition used to chart the rise of support for the Initiative.
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Publishing a booklet on the Initiative that explains the role of the Arab League and its peace plan and emphasizing the comprehensive nature of the peace offer in order to dispel popular concerns. The booklet will point out the ongoing costs of the Arab-Israeli conflict and the potential benefits of a full and final peace settlement for Israel and the region.
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Images of normalization: Throughout the campaign RPM will disseminate images of a future peaceful region, such as Israelis shopping in Dubai; soccer fans underneath a scoreboard showing Israel v Lebanon; Israeli juice being loaded onto trucks at a new Israeli factory for export to Saudi Arabia and other images designed to illustrate the positive and appealing potential impacts of engaging with the Arab League’s proposal.
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Major PR campaign in the media and on roadsides accompanied by demonstrations, gimmicks and cinema and radio commercials
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Outreach to Israeli peace movements and left wing and centrist parties
(For more information please contact us)
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